Although looking quite simple at first impressions,
our company logo has a background story:
1)
The contractions CEC stand as a connection of China
and Europe symbolized by C and E. The expert
status in the China business is shown by the E.
2)
The focus of the globe is on China and therefore
shows the expertise of China Expert Consulting with China.
3)
The curve shadow, which divides the globe into
two parts, symbolizes the principles of the
Chinese philosophy of Confucianism and Taoism and thus
also the change in Chinese culture and the
upswing of the Chinese economy.
4)
The 3 yellow curves symbolize the permanent movement
and the mutual exchange of China with the different
economies of the world, especially Europe.
5)
The colour blue symbolizes confidence and seriousness
and stands for the primary colour of the European
Union simultaneously while the colour yellow
appears both in the EU flag and as one of the most
important colours in the Chinese flag and as “emperor
yellow” in
the Chinese culture for thousands of years.
